@matt I kinda… like the first column of brands? The second column could have stayed the same though

@matt i feel this is lazy analyse when one doesnt understand design

@SnabelAdmin …but when it comes from someone who has 20+ years as a designer? 🥲

@matt da er vertfall ikkje logo design ditt beste kompetanseområde 😂 . Meste av endringene går mot betre formproposjoner og kontraster som passer seg betre i dagens medielandskap.

Designene er klart forbetringar som synergerar betre andre elementer

Og ikkje berre det, men fleste av disse merkevarene er av liknende bransje som gjer dei liknande identitet, som vil føre til at framstillingen av seg sjølv vil vere meir samannstilt ein andre bransjer

@matt det er ikkje noko merkevare conspiracy eller at alt er blitt akkurat heilt likt.

Merkevarene er berre meir heilhetlige og meir komplekse ein dei var før.

@SnabelAdmin I’m actually very competent at branding and in no way saying the “before” on each one of these examples is the better option.

For me it’s a broader commentary about how there’s a trend of following trends and designers aren’t encouraged to do anything that doesn’t “perform” anymore.

It results in a whole lot of bland ideas and lack of innovation across the industry.

@SnabelAdmin But anyway, I’m not one for having big discussions on platforms with character limits.

Make of it what you will. 🙃

@matt men eg er til og med uenige i dette biletet

Merkevare er meir kreativt og abstrakt ein nokon gong. Det handlar mindre om spesifikke logoen. Sjølv om disse tech-logoene i sama bransje er så like så er eg veldig skeptisk til at folk blander dei forskjellige merkevarene i kvardagen

Slik eg sjår det så har berre merkevare metaen endra seg. Isåfall frå min forståelse av detta så var det allereie lite rom for kreativitet i merkevare frå før og at det alltid har vore det. Då kan eg bli enig

@matt the best (in terms of values not likelihood) explanation i can think of is that so much more of our communications are taking place in text that it's more important for the name on a logo to be immediatey legible than anything else

worst and most likely, this is merely what happens when all the exec-level people have been permanently brainpoisoned by yuppie minimalist aesthetic

@matt Fun fact, each new logo and subsequent rebranding campaign can cost millions to billions. Capitalist efficiency at its finest.

Nitpick totally unrelated to the post's point 

@matt I'm also wondering why ‘London’ was changed to ‘London England’... were people confusing it with a different London or something?

Nitpick totally unrelated to the post's point 

@ae @matt

There's a few London in the US, one in Canada and well, one in England so, yeah. There's a couple.

re: Nitpick totally unrelated to the post's point 

@lionirdeadman @matt I guess, but... you know... if you say ‘London’ without naming the country it's from, it's very obvious which one you're talking about (unless you maybe live next to one of the North American Londons).

re: Nitpick totally unrelated to the post's point 

@ae @matt

Yeah, from some searching, In Toronto there's a few Burberry as close as 1:30 drive from London, Ontario. In most cases, it's probably fine - and in fact, the branding I see from pictures doesn't even mention London at all.

@matt On the other hand if being a graphic designer was your dream job (you know, "graphic design is my passion"), now it's easier than ever. You don't even need to have skills in photoshop or adobe illustrator or whatever. Just open pain, load the most boring font you have in your catalog, and type the name of your company. Sold!
@lanodan @enigmatico @matt
This is all hack workarounds, who wrote this shit?

Oh wait, its me

FUCK
@Moon @matt I saw an interesting take that part of this over-simplification is due to brands going international and marketing to people who aren't used to reading cursive or calligraphy
@genmaicha @matt yeah trhere's probably some kind of hyper-accessibility goal at work
@matt >Write the name of the company in THE FONT
>Maybe give that text a little color (but not too much)
>That'll be $99,999.99 (plus tip 😉)

shitpost, intentionally missing the point 

@matt Maybe *Zoolander* was onto something.

The fashion industry was behind big tech all along.

@matt: as a designer i value simplicity but while being more legible, the right columns completely lack identity. I you pinch your eyes they all look the same ^^

@matt
These are your usual design trend-cycles. Wait a decade and you will see some useless hipster designer make the argument that a line of text isn't the right way to go and you need to angle all the text with 10 degrees and all the other sites will follow suite.

As you pointed out, its the same for inoffensive corporate illustrations. Its imho everything really.

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