Disturbing account of a catfishing operation targeting men involved in the GAA (an Irish sports association) via social media.
The trick was not to appear impossibly beautiful, but to give the impression of being a girl who knew some of the same people as the man, a girl who was almost local - maybe a resident of the next county.
Ireland is a small country bound together by a relatively high degree of social trust generated by connections of this sort.
A culture that worked well in an era of mostly face-to-face connections is very vulnerable when socialising shifts online.